We believe that sometimes, when life shows its darker side, that’s when we truly remember how to practice alchemy, how to notice the light, how to search for life hidden in colors and in the simplest details, and how to begin a new story. Naadoon was born out of one of the hardest times in our lives, and from within that very darkness we chose to create a wearable narrative, something for the everyday, and a reminder that life is a short, playful story full of color.
